The platform is rolling out a updated setting that allows them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform announced that it currently hosts more than 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global release. This shift coincides with a increase in AI content, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for inferior, factory-style content that is typically absurd or dreamlike.
“We know from our community that a lot of users like content created using AI tools, from AI artwork to educational videos, and we intend to give people the power to increase or decrease of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its app tagged as artificially created. Collectively, over 100 m pieces of content are uploaded to the app each day, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the level of AI content they watch by accessing the “manage topic” option in the application and picking the AI content topic. Other topics that can already be controlled under the filter encompass current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
The platform’s policies oblige users to identify “realistic” artificially created content, and it bans harmful fake videos of public figures or critical incidents. Any believable artificial content that is without a tag can be removed under its user guidelines.
In addition, the app will from now on attach an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This measure is intended to deter users from trying to evade the tagging system.
Responsible AI Funding
The company is additionally introducing a two million dollar AI literacy fund for professionals and groups to create learning resources about using AI responsibly. This initiative will support educational bodies dedicated to educating computer science.
Content Safety Approach
TikTok has justified its moderation strategy, following controversy over proposals to lay off a large number of review team members in the United Kingdom. It is planning to eliminate a significant number of roles in its content moderation department in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official explained that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most graphic content before it is viewed by people. The company stated a notable drop in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
